Echo

Index

Using design thinking to elevate the cannabis industry towards 21st century in rational way. Creating an opportunity to establish brand presence in a burgeoning new market.
A budding industry.

Elevated Edibles are a line of organic marijuana infused chocolates, free of the eight most common food allergens. We are providing a service to people who want the benefits of cannabis without the risks of smoking. There is no better time that now to get a firm grip on the budding cannabis industry. No matter how the industry changes, Elevated Edibles positions itself as a play that uplifts the whole community.

High standards.

Marijuana products of the past recall some kind of sketchy underground grow operation marked with low standards. The game is changing, and we need to be there to help uplift it into this new era.

One of the most common plagues of edible ventures is dosing inconsistency. By working with medical professionals and experts in extraction/production, we will be able to develop a tighter business model with fewer variables. Establishing ourselves within the market as a leader in cannabis testing/extraction will gain loyal followers within both the medical and recreational spaces. This investment is a good faith move that will garner the attention of key players in the community, and open doors at high end shops.

Target market and scalability.
Initial Target Segment

1,137,069 people in the US were medical marijuana patients in 2014. This demographic wants to elevate cannabis science. Medical patients are the original pioneers of the industry. They are worried that recreational cannabis will water down available products, allowing large players to screw people by using poor production methods. It is critical to show them our solution can set the standard for the recreational industry, providing a product patients can trust. The medical market commands fifty percent of all cannabis sales. Patients can be hardcore enthusiasts who are sensitive to quality of cannabis extraction and dosing. Capturing this market is imperative to be successful during the initial phase.

Serviceable Market

The secondary market that needs to be addressed is the professional crowd who are new to cannabis products. These are the people who influence the market and lifestyle image. They have expendable income and want a brand that doesn't remind them of that weird stoner hippie roommate they had in college who never wore shoes.

Total Market

We strive to reach every person who is legally of age to purchase cannabis infused products. Keeping our brand neutral will allow Elevated Edibles to speak to a wider audience.

An archaic prohibition.

Elevated Edibles captures a niche in the growing marijuana market that could turn a very real profit. Investors are flocking to this industry as it is one of the fastest growing markets in the United States. This industry is slated to grow even more as sensible laws are adopted at the state and federal levels.

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The beautiful product renderings featured on this project would not have been possible without the expert help of my good friend and collaborator Bobby Davis, shouts out to OG Bobby Davis.
Thanks for your interest. If you want to chop it up about this project, feel free to hit me up on Twitter or via Email.